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Tapping On Your Red-Hot Leads
by Morris Berg
An EFT Tip For Maintaining Your Cash Flow In Times of Recession
Level of EFT knowledge required: Basic EFT/ tapping using short round
A lot has been said about abundance, money and attraction, much of it by EFT practitioners. If you are interested in that field, you can learn how to change your attitudes towards money and regard it as an energy with limitless flow instead of something that is scarce.
Such techniques may do a great deal to boost confidence, release your creativity and reduce anxiety and procrastination so that you can be as productive and as smart as you need to be in order to allow your business to succeed and to stand out from the competition. They may lead to opportunities and new business ideas.
In the meantime, there are bills to pay, and there are customers to attract and sales to close. You may call them clients, or patients, or members, or students, or associates, but whatever they are called in your profession or line or work, they are the people who are attracted to what you do and are hovering on the brink of paying for your services or goods. They have found you on the Internet, advertising or through recommendation. They have informed themselves about what you do and what your competitors do. They have talked to you and emailed you and you have put them on your mental "shortlist" of who is going to be in a business or professional relationship with you next. You keep in touch with them, perhaps via an email newsletter, perhaps by a phone call or email.
Many of these people will actually tell you how ideal they have found your approach or your service. They really value your work and want to commit. It's not as if you need to sell, they are convincing themselves. These are your red-hot leads. Yet they can't start yet or pay yet. In the meantime, they want to keep up some form of connection with you and they may do this by contacting you from time to time and asking more questions. Every time, you again think that they are about to sign up.
You don't want to phone them sounding like an insurance or telecoms salesperson. You have been at the receiving end of that sort of call and know that it is not pleasant, despite the pseudo-friendly greeting and "Have a nice day", because the salesperson never really listens to you, and if you give any genuine reason for not buying right now, he or she is prepared to demolish it using a prepared formula, leaving you feeling foolish and disempowered. People hang up rather than face such a grilling.
Stuff does happen to people and in a recession there is always a reason why people delay: an expensive car repair, a broken boiler, a pay cut, something a child needs for school, or simply waiting for their own ships to come in so that they can pay you. It can be frustrating. Can you use EFT to help?
Of course. You can tap on your frustration and your other feelings, and any associated underlying issues about money, abundance and power.
The most specific issue to address right now, though, is the matter of your current red-hot leads - the ones from whom you are expecting payments at any time. Depending on your business, orders from just a few of these can represent a key part of your projected income for the next month, quarter or year.
How To Tap On Your Red-Hot Leads
Make a list of your top 6 prospects in terms of revenue and apparent willingness to buy your product or service.
Be aware of your feelings as you do this. Does the question "What happens if I get none of them?" arise in your mind? Do you feel anxious? Rate the strength of any feelings of anxiety, worry, etc. on a scale of 0 (non-existent) to 10 (extremely strong).
Tap on the first name. "Even though I am worried that John Smith might not pay, I deeply and completely accept myself". Use the reminder phrase "John Smith". (Alter the wording as necessary).
Notice whether your feelings of worry or anxiety reduce. If they are still there, continue with the next name on the list until you have gone through your shortlist.
One EFT user who did this reduced his anxiety to zero with one round of tapping on the first name, and had difficulty even thinking of the names of the others on the list! The names had just disappeared! (When your mind "goes blank" like that as a result of a self-help or therapy process, it usually means that a shift has occurred.) The worry was completely gone - and a few minutes later, two new serious enquiries had arrived on his computer!
This is an easy process. If you are not experiencing more calm and a clearer head after tapping through your entire shortlist, then work with an EFT practitioner or going through one of those EFT abundance or prosperity tapping programmes would be a very good idea.
When you are anxious about whether Joe Bloggs is going to pay, you are using up energy and so you are working less efficiently. You may even avoid doing the one thing you can do that day that can attract more business, such as making a website link, placing an ad, writing an article, arranging some reciprocal publicity with a related non-competing business, or answering a complex enquiry.
On an energy level, when you are worried about whether Joe Bloggs is going to pay, what are you doing to the thread of subtle communication between yourself and Joe Bloggs? Mr. Bloggs' interest in your product or service - and your interest in making a sale to him - have established an energetic connection between you. He will be thinking of you (or your product or company) and you will be thinking of him. What maintains the link is the emotional attraction towards the product/service (on Mr Bloggs' part) and the emotional attraction towards the sale, or the possibility of working with Mr Bloggs as client (on your part). Don't contaminate that link with negative thoughts - zap them with EFT.
After a full tapping round concentrating on a particular prospect, you can tap positive feelings into the link by doing a short EFT round (no set-up, just tapping starting with the crown chakra or top of head, doing all the head points and continuing down to the under-arm point) using a different positive statement at each acupressure point. Make these positive statements refer to yourself and not the prospect, for example:
I am able to attract new business
People like what I am offering
I can work with people easily
People value my goods/services
People recommend me to others
What I provide is unique
I care about my customers/clients
You can also add any positive statements or affirmations you like.
In practice, nobody can win them all. You will close some sales and not others. Be grateful for the ones you get, and let go of the ones you don't. Don't waste energy with "woulda, coulda, shoulda" thinking about how you might have landed that big fish - there are plenty more in the sea. When you let a prospect go, you can tap:
"Even though Jane is not buying from me right now..."
or
"Even though Tracy has decided to see another practitioner..."
"... I deeply and completely accept myself"
And continue with a short round of positive statements as suggested above, including a statement sending good wishes or blessings to the lost prospect, and thanking her for considering you. You may also wish to include the statement "I am cutting the link with Jane now." What this means is that you are freeing up any energy used for maintaining the subtle link between you and your prospect. This can do no harm. You will be more able to focus your energy where it can be most productive. Paradoxically, if Jane is on the verge of becoming your customer/client and had doubts, cutting the link can "refresh" the situation and she might be able to reconsider, either now or some time later. Sometimes, even several years later when you have completely forgotten this prospect, you may receive a message saying, "You may remember we talked about this and you were very helpful... I'm now ready to go ahead."
While you are in the mood, what about the rest of your red-hot prospects list? Do you feel like doing short EFT rounds sending them positive thoughts? Here are a few statements you could use (alter them as appropriate):
I thank you, John, for finding my product/service
I am ready to help you, Peter
Sarah, I wish you success and prosperity
Working together, Tony, could bring us both benefits
Jane, I know you appreciate how my product can help
Try it and let us know if you find these techniques useful!
About the author
Morris Berg is an EFT Practitioner and Meridian Psychotherapist and is the owner of this site (see the about us page for more information).
This article is copyright © Morris Berg 2010 and must not be reproduced in any form without written permission from the author.
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